About HIDNstock

    Our story

    Louise Wintzell, Founder and CEO of HIDNstock

    Louise Wintzell

    Founder & CEO, HIDNstock

    I was our first customer.

    I wanted to build a brand from products that already existed. After almost 20 years in the textile industry, I knew how to make a product. What I couldn't find was the "material".

    Most of the bulk secondhand I found in Europe had been sorted in Pakistan, even when it was sold as "European vintage". The problem had just moved sideways.

    More than 300 meetings later, the pattern was clear. Brands paid to get rid of surplus. Sorting facilities couldn't reach the right buyers. Remakers spent more time hunting for materials than making product.

    So I stopped looking for a supplier and built what I couldn't find, together with partners who know the textile industry from the inside. My co-owner has deep experience in tech, AI and the startup world, and also knows the fashion industry. He has been invaluable in building the platform, including the AI that makes anonymous yet traceable trade possible.

    We verify every member, so a seller can stay anonymous to the public, but never to us. And we'd never let a seller on board that we wouldn't buy from ourselves. Every lot carries traceable proof.

    Deadstock or secondhand, the solution to excess is the same, and it's called creativity.

    HIDNstock

    Where excess meets creativity

    Louise Wintzell, Founder & CEO